Event schema: complete guide

When to use: Conferences, webinars, concerts, and ticketed experiences.

Required properties

name — Event title
startDate — Start in ISO-8601 with timezone when possible
location — Place or VirtualLocation

Optional properties

endDate — End datetime
eventAttendanceMode — Online, offline, or mixed
offers — Ticket offer with URL and price
organizer — Organization or Person

Example JSON-LD

{
  "@context": "https://schema.org",
  "@type": "Event",
  "name": "Schema Workshop 2026",
  "startDate": "2026-06-01T18:00:00-07:00",
  "endDate": "2026-06-01T20:00:00-07:00",
  "eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode",
  "location": {
    "@type": "VirtualLocation",
    "url": "https://www.example.com/webinar"
  },
  "organizer": {
    "@type": "Organization",
    "name": "Example Org",
    "url": "https://www.example.com"
  }
}

Validation tips

Update or remove events after they end
Match online/offline mode to real attendance
Ticket URLs should resolve to valid offers

Overview

Event markup should stay fresh: expired events hurt trust. Use eventStatus when events are cancelled or rescheduled.

Virtual events need VirtualLocation with a real join URL users can access.

Try the free Schema Generator →