Schema guides Platform
How to add schema to Magento
Category: ecommerce
Plugins and apps
- Amasty Rich Snippets
- MageWorx SEO Suite
Manual implementation
Layout XML + template for head JSON-LD, or extension-managed output—avoid duplicate Product graphs.
Troubleshooting
- Configurable product Offer errors
Map offers to visible variants; align currency and stock with storefront. - FPC stale schema
Purge full page cache after template or attribute changes.
Overview
Magento's layout XML system lets you inject head assets per handle—extensions wrap this for Product and BreadcrumbList. The main risk is stacking extensions that each print Product schema.
Audit with DevTools Elements search for application/ld+json and keep a single merged graph per product URL.