Schema guides Platform
How to add schema to WooCommerce
Category: ecommerce
Plugins and apps
- Yoast WooCommerce SEO
- Rank Math + WooCommerce module
Manual implementation
Prefer SEO plugin product schema; customize via small plugin hooking `wp_head` if needed.
Troubleshooting
- Product vs Offer mismatch
Align price and availability with WooCommerce settings and sale state. - Category archives showing Product
Use ItemList/CollectionPage patterns for archives, not Product, unless truly a product URL.
Overview
WooCommerce emits some schema by default; SEO plugins often replace or extend it. Decide whether the plugin or theme owns JSON-LD, then remove duplicates.
Use SEWWA to model complex bundles or brand fields plugins do not cover, then merge carefully.