HowTo schema: complete guide

When to use: Tutorials, recipes-style procedural content, and DIY guides.

Required properties

name — How-to title
step — HowToStep entries with name and text (and optional image)

Optional properties

totalTime — ISO-8601 duration
supply — Items consumed
tool — Tools required

Example JSON-LD

{
  "@context": "https://schema.org",
  "@type": "HowTo",
  "name": "Change a bike tire",
  "step": [
    {
      "@type": "HowToStep",
      "name": "Remove wheel",
      "text": "Open the quick release and remove the wheel."
    },
    {
      "@type": "HowToStep",
      "name": "Replace tube",
      "text": "Install a new tube and inflate to pressure."
    }
  ]
}

Validation tips

Each step must be visible on the page in order
Images on steps should match real step imagery
Avoid HowTo on non-instructional landing pages

Overview

HowTo rewards real instructions. If your page is mostly marketing copy with a bullet list hidden behind tabs, fix the UX before expecting rich results.

SEWWA can help you model steps once your on-page outline is solid.

Try the free Schema Generator →