LocalBusiness schema: complete guide

When to use: Location pages for brick-and-mortar businesses and service areas.

Required properties

name — Business name
address — PostalAddress with street, locality, region, postalCode

Optional properties

geo — GeoCoordinates
openingHoursSpecification — Structured hours
telephone — Primary phone
sameAs — Social profile URLs

Example JSON-LD

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Example Coffee",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main St",
    "addressLocality": "Portland",
    "addressRegion": "OR",
    "postalCode": "97209",
    "addressCountry": "US"
  },
  "telephone": "+1-503-555-0100",
  "url": "https://www.example.com"
}

Validation tips

Match NAP to Google Business Profile
Use specific subtype when accurate (Restaurant, Store, etc.)
Opening hours should include special hours when shown on-site

Overview

LocalBusiness is rarely enough alone—pair with visible maps, hours, and CTA patterns users expect. areaServed helps service-area businesses when accurate.

Schema supports clarity; GBP and citations still drive most local pack signals.

Try the free Schema Generator →