Organization schema: complete guide

When to use: Homepage, about page, and publisher reference for articles and tools.

Required properties

name — Legal or brand name
url — Canonical site URL

Optional properties

logo — ImageObject URL meeting size rules
sameAs — Wikipedia, social profiles
contactPoint — Customer service ContactPoint

Example JSON-LD

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Example Inc",
  "url": "https://www.example.com",
  "logo": "https://www.example.com/logo.png",
  "sameAs": [
    "https://www.linkedin.com/company/example"
  ]
}

Validation tips

Logo should be crawlable and roughly square
Keep sameAs to profiles you control and verify
Use nested Organization in publisher for Article

Overview

Organization anchors your knowledge graph signals. It should be stable across the site—avoid conflicting Organization JSON-LD from multiple plugins.

Wire logo and sameAs once in a global partial; extend with contactPoint for support surfaces.

Try the free Schema Generator →