Schema generator for Contractors

Common schema types for Contractors

LocalBusiness
Service
Review
FAQPage

SEO tips

List licenses, insurance, and bonding if displayed
Break out trades (roofing, remodeling) clearly per page
Add emergency vs standard hours when relevant

Example JSON-LD

{
  "@context": "https://schema.org",
  "@type": "GeneralContractor",
  "name": "Pacific Ridge Builders",
  "image": "https://example.com/project-roof.jpg",
  "url": "https://example.com/",
  "telephone": "+1-253-555-0160",
  "priceRange": "$$$",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "780 Commerce St",
    "addressLocality": "Tacoma",
    "addressRegion": "WA",
    "postalCode": "98402",
    "addressCountry": "US"
  },
  "areaServed": [
    { "@type": "AdministrativeArea", "name": "Pierce County" },
    { "@type": "AdministrativeArea", "name": "King County" }
  ],
  "openingHoursSpecification": {
    "@type": "OpeningHoursSpecification",
    "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
    "opens": "07:00",
    "closes": "17:00"
  },
  "hasOfferCatalog": {
    "@type": "OfferCatalog",
    "name": "Construction services",
    "itemListElement": [
      { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Residential remodeling" } },
      { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Roof replacement" } },
      { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "ADU design-build" } }
    ]
  }
}

Overview

Contractors often run multi-trade brands. Either one LocalBusiness with many Service items or separate URLs per trade—schema should follow your IA, not the other way around.

Use SEWWA to keep JSON-LD consistent across city and service landing templates.

Try the free Schema Generator →