Schema generator for E-commerce

Common schema types for E-commerce

Product
Offer
Review
AggregateRating
BreadcrumbList

SEO tips

Include pricing and availability for better CTR
Add Review schema to show star ratings in search results
Use GTIN/MPN for product identification

Example JSON-LD

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Product",
      "name": "Organic Cotton Hoodie",
      "image": ["https://example.com/images/hoodie-front.webp", "https://example.com/images/hoodie-back.webp"],
      "description": "Mid-weight unisex hoodie made from GOTS-certified organic cotton.",
      "sku": "HOOD-ORG-M-BLK",
      "gtin13": "00012345678905",
      "brand": { "@type": "Brand", "name": "Example Outfitters" },
      "offers": {
        "@type": "Offer",
        "url": "https://example.com/products/organic-cotton-hoodie",
        "priceCurrency": "USD",
        "price": "89.00",
        "availability": "https://schema.org/InStock",
        "itemCondition": "https://schema.org/NewCondition",
        "shippingDetails": {
          "@type": "OfferShippingDetails",
          "shippingRate": { "@type": "MonetaryAmount", "value": "0", "currency": "USD" },
          "shippingDestination": { "@type": "DefinedRegion", "addressCountry": "US" }
        }
      },
      "aggregateRating": {
        "@type": "AggregateRating",
        "ratingValue": "4.6",
        "bestRating": "5",
        "worstRating": "1",
        "reviewCount": "128"
      }
    },
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://example.com/" },
        { "@type": "ListItem", "position": 2, "name": "Apparel", "item": "https://example.com/apparel/" },
        { "@type": "ListItem", "position": 3, "name": "Organic Cotton Hoodie", "item": "https://example.com/products/organic-cotton-hoodie" }
      ]
    }
  ]
}

Overview

Structured data helps search engines understand your catalog, eligibility for rich results, and how offers relate to products. Start with Product and Offer on every PDP, then layer Review and AggregateRating where you have first-party or compliant third-party reviews. BreadcrumbList improves how categories appear in SERPs.

Use SEWWA's schema tools to generate valid JSON-LD, paste into your theme or tag manager once per page type, and validate with Google's Rich Results Test before you scale to thousands of SKUs.

Try the free Schema Generator →