Schema generator for Healthcare

Common schema types for Healthcare

MedicalOrganization
Physician
LocalBusiness

SEO tips

Include medical specialty information accurately
Add insurance and telehealth details only when factual on-page
Keep NAP and hours aligned with GBP

Example JSON-LD

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "MedicalOrganization",
      "@id": "https://example.com/clinic#org",
      "name": "Willamette Family Medicine",
      "url": "https://example.com/",
      "logo": "https://example.com/logo.svg",
      "telephone": "+1-503-555-0199",
      "image": "https://example.com/clinic-building.jpg",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "1200 Health Way",
        "addressLocality": "Portland",
        "addressRegion": "OR",
        "postalCode": "97205",
        "addressCountry": "US"
      },
      "medicalSpecialty": "https://schema.org/FamilyMedicine",
      "availableService": [
        { "@type": "MedicalProcedure", "name": "Annual wellness exams" },
        { "@type": "MedicalProcedure", "name": "Chronic disease management" }
      ],
      "sameAs": ["https://www.facebook.com/exampleclinic", "https://www.linkedin.com/company/exampleclinic"]
    },
    {
      "@type": "Physician",
      "name": "Dr. Ana Morales, MD",
      "url": "https://example.com/providers/ana-morales",
      "image": "https://example.com/providers/ana-morales.jpg",
      "medicalSpecialty": "https://schema.org/FamilyMedicine",
      "worksFor": { "@id": "https://example.com/clinic#org" }
    }
  ]
}

Overview

Healthcare is YMYL: schema must reflect accurate, visible information. MedicalOrganization and Physician types help clarify who provides care; avoid implying credentials or outcomes you do not state in plain text.

Use LocalBusiness where appropriate for location pages, and never treat schema as a substitute for regulatory or medical disclaimers your site already needs.

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