Schema guides Industry
Schema generator for Nonprofits
Common schema types for Nonprofits
- NonprofitOrganization
- LocalBusiness
- Organization
- FAQPage
SEO tips
- Clarify mission, donation links, and contact in visible copy
- Use FAQ for volunteer and donor questions on-page
- Keep logo and sameAs social profiles aligned
Example JSON-LD
{ "@context": "https://schema.org", "@type": "NonprofitOrganization", "name": "Willamette River Stewardship", "alternateName": "WRS", "url": "https://example.org/", "logo": "https://example.org/logo.svg", "image": "https://example.org/volunteers-cleanup.jpg", "description": "Volunteer-led nonprofit restoring native habitat along the Willamette River watershed.", "email": "hello@example.org", "telephone": "+1-503-555-0190", "address": { "@type": "PostalAddress", "streetAddress": "400 Waterfront Park Rd", "addressLocality": "Portland", "addressRegion": "OR", "postalCode": "97209", "addressCountry": "US" }, "nonprofitStatus": "Nonprofit501c3", "sameAs": [ "https://www.instagram.com/willamettestewardship", "https://www.facebook.com/willamettestewardship" ], "foundingDate": "2012", "makesOffer": { "@type": "Offer", "name": "Monthly sustaining donation", "url": "https://example.org/donate", "category": "Donation" }}Overview
NonprofitOrganization signals mission-focused entities. Pair with Organization-level sameAs and logo for knowledge panel alignment when Google trusts the entity.
FAQPage helps explain tax receipts, volunteering, and eligibility—only for FAQs users actually see.