Schema guides
Schema guides — JSON-LD by industry, platform & type
Browse JSON-LD and structured data guides by industry (local business, e-commerce, healthcare), CMS/framework (WordPress, Shopify, Astro), and schema.org types. Link to the free Schema Generator. Open Schema Generator →
By industry
Schema patterns for verticals and local businesses.
- E-commerce
- Restaurants
- Real Estate
- Healthcare
- Dentists
- Lawyers
- Plumbers
- Electricians
- Gyms
- Hotels
- Travel Agencies
- Automotive
- Education
- Nonprofits
- Local Business
- Contractors
- Beauty Salons
- Pet Services
- Accountants
- Insurance
By platform
How to add or manage JSON-LD on common CMS and frameworks.
- Shopify
- WordPress
- Squarespace
- Webflow
- Wix
- Next.js
- Gatsby
- React
- Vue
- Angular
- Magento
- WooCommerce
- BigCommerce
- Ghost
- Jekyll
- Hugo
- Eleventy
- Astro
- Remix
- Nuxt
Schema types
Property reference and examples for popular types.